Emiliano — Senior Product Designer

Summary

Senior product designer focused on simplifying complex product workflows — dashboards, quote flows, configurators, onboarding, and internal tools. I design calm, decision‑heavy interfaces inside product teams over the long term.

Selected projects

• Pergolade Blade Pro — Pergolade

  Lead UX Designer (end‑to‑end) · 2024

  A configurator‑led buying journey for a premium pergola, designed so customers feel guided instead of overwhelmed — on desktop and mobile.

  ConfiguratorResponsive UIAR handoffInformation architecture

• RailBuild — RailBuild

  Lead UX Designer (end‑to‑end) · 2024

  Streamlining product discovery and quoting on a premium rail system site that has to serve three very different buyer types — without overwhelming any of them.

  Information architectureMulti‑audienceQuote flowConfigurator UIResponsive

• FidemDD — FidemDD

  Product Designer · 2023

  A studio site that reads like a portfolio of decisions, not decoration.

  Marketing siteEditorialDesign systemPerformance

• Legal & General Quote Engine — Legal & General

  Lead UX (Senior UX Designer) · 2024

  Turning a clinical single‑page life‑insurance form into a paced, mobile‑first conversation that earns trust before asking for contact details.

  Quote flowInsuranceProgressive disclosureDesign system

• CityPups — CityPups (sprint exercise)

  UX Designer · 2021

  Matching shelter pups with city people in a five-day design sprint.

  Design SprintConsumerResearchPrototypingUsability testing

• Birder — Passion project

  UX Designer · 2022

  A field app for birders that respects attention in the field.

  MobileResearchField UXOfflineAccessibility

How I work

• Embed inside product teams; close to engineering and users over months and years.
• Frame the decision before designing the screen.
• Design systems and patterns that scale beyond the first surface.
• Plain language; defaults that mean something; rules made visible.