I help startups and product teams improve important parts of the product experience through focused, well-scoped design sprints.
My work is best suited for onboarding, dashboards, quote flows, configuration journeys, request flows, internal tools, and other workflow-heavy moments that need more clarity.
I work in a focused, sprint-based model and take on a limited number of engagements at a time.
I work best when a team needs to improve one important product area, clarify a key user journey, or reduce friction in a workflow that is slowing momentum.
That might mean:
The goal is not just better-looking screens. The goal is a product that makes more sense where it matters most.
I work best with teams that value:
Most engagements are intentionally structured to minimize meeting time and maximize progress.
Each engagement is intentionally scoped to your product stage and goals.
diagnose what's not working
design one high-impact journey
Onboarding, quote requests, sign-up, booking, dashboard entry, or another conversion-critical journey.
product direction + selected redesign
one screen, fast improvement
A lightweight review for one important page or screen. This works well for landing pages, sign-up screens, quote steps, or one conversion-critical moment that needs fast improvement.
If we continue into a larger sprint, this can be credited toward the next engagement.
Every engagement is intentionally scoped.
That means clear goals, clear boundaries, and a realistic path to progress. I do my best work when I can focus on a meaningful product problem, solve it thoughtfully, and give teams something they can actually move forward with.
Because of that, I take on a limited number of projects at a time.
Recent work includes workflow-heavy product experiences, configuration and quote-request flows, responsive product design, and systems-focused UX thinking across startup environments.
If you have a product area that feels confusing, overloaded, or harder to use than it should be, send me the link or a few screenshots. I can usually tell pretty quickly where the friction is and whether there's a good sprint fit.
Let's discuss your product and see if we're a good fit. No pitch, no pressure β just a conversation about where you are and what you need.
Can't find a suitable time? Email me directly at ezapata.nyc@gmail.com